Digital Marketing Senior Analyst Jobs In Dubai | The Cigna Group
The Cigna Group
Digital Marketing Senior Analyst Jobs In Dubai | The Cigna Group
About the job
The digital marketing senior analyst will support with the digital marketing strategy built for Cigna Healthcare MEA. The candidate will be leading and driving the digital marketing plans for the region to achieve marketing & business objectives – the responsibilities include website management, search engine optimization, digital marketing campaigns, and CX enhancement & customer engagement digital projects.
The candidate will also oversee the direct channel performance through digital.
The successful candidate must have strong technical experience in the digital space and should keep abreast with market trends and best practices.
**Digital**
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- _Search Engine Optimization (SEO):_**
_Optimize website content, structure, and meta tags to improve organic search rankings. Conduct keyword research, monitor website traffic, and implement on-page and off-page SEO techniques._
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- _Digital Marketing Campaigns:_**
_Planning and implementing marketing campaigns to achieve business objectives – across multiple channels and platforms, including Social Media_
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- _Analytics and Reporting_**
_: Monitor, analyse, and report on key digital marketing metrics and KPIs using tools like Google Analytics. Identify areas for improvement, make data-driven decisions, and provide regular reports to stakeholders._
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- _Conversion Rate Optimization (CRO):_**
_Optimize websites and landing pages to improve conversion rates. Conduct A/B testing, analyse user behaviour, and implement changes to enhance user experience and drive more conversions._
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- _Mobile Marketing_**
_: Develop strategies to engage with mobile users through mobile advertising, responsive web design, mobile apps, or SMS marketing campaigns._
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- _UX Design_**
_and enhancement_
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_Drive digital projects to enhance the_
- _Customer Experience and Drive Customer Engagement_**
_– working closely with CX team_
**Direct Marketing**
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- _Campaign Development:_**
_Collaborate with marketing teams to develop effective direct marketing campaigns that align with business objectives. This includes identifying target audiences, defining campaign goals, creating compelling messaging, and selecting appropriate channels._
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- _Email Marketing:_**
_Develop and implement email marketing campaigns, including creating email templates, writing persuasive copy, segmenting audiences, managing email lists, and monitoring campaign metrics. Use A/B testing to optimize email performance and increase open and click-through rates._
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- _Measurement and Analysis:_**
_Track and analyse campaign performance metrics, such as response rates, conversion rates, and ROI. Provide regular reports and insights to stakeholders, identifying areas for improvement and recommending strategies to optimize results._
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- _Budget Management:_**
_Monitor campaign budgets and expenses, ensuring cost-effective execution and allocation of resources. Seek opportunities to optimize spending and improve campaign efficiency._
**Website Management**
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- _Plan, design, and develop website layout and structure._**
_Collaborate with designers and developers to implement website features and enhancements._
_Update and maintain website content, ensuring accuracy and relevance._
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- _Content Management:_**
_Create, edit, and publish website content, including text, images, and multimedia elements._
_Ensure content is SEO-friendly and optimized for search engine visibility._
_Regularly review and update website content to keep it fresh and engaging._
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- _User Experience and Interface:_**
_Conduct user research and analyze website analytics to improve user experience._
_Optimize website navigation, layout, and functionality to enhance usability._
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- _Performance Monitoring and Optimization:_**
_Track website performance metrics, such as page load speed and conversion rates._
_Identify areas for improvement and implement strategies to optimize website performance._
_Conduct A/B testing and usability testing to refine website elements._
_Ensure website compliance with web standards, accessibility guidelines, and data privacy regulations._
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- _Website Analytics and Reporting:_**
_Utilize web analytics tools to gather and analyze website data._
_Generate regular reports on website performance, user behavior, and traffic trends._
_Present findings and recommendations to stakeholders for strategic decision-making._
_Implement tracking mechanisms, such as conversion tags and event tracking, for data collection._
Skills
- Highly organized, ability to manage and prioritize multiple projects.
- A proven team player who is able to work in fast moving environment.
- Stakeholder and vendor management
- Strong Analytical skills
- Excellent verbal and written communication skills.
Qualifications
- Minimum 5 years of experience in digital marketing
- University or college degree – ideally marketing or digital marketing major
**About Cigna Healthcare**
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
To apply for this job please visit www.linkedin.com.
Basic Qualifications And Skills:
Sure! Here are some basic qualifications and skills often required for various roles. If you have a specific role in mind, please let me know, and I can tailor the list accordingly.
General Basic Qualifications:
- Educational Background:
- High school diploma or equivalent
- Relevant certifications or degrees (e.g., Bachelor’s degree for many professional roles)
- Experience:
- Relevant work experience (varies by role)
- Internships or volunteer work
- Technical Skills:
- Basic computer literacy (e.g., Microsoft Office Suite)
- Industry-specific software knowledge
- Communication Skills:
- Strong verbal and written communication
- Ability to interact effectively with colleagues and clients
- Problem-Solving Skills:
- Analytical thinking
- Creative approach to challenges
- Teamwork:
- Ability to work well in a team environment
- Collaboration and conflict resolution skills
- Time Management:
- Ability to prioritize tasks
- Meeting deadlines efficiently
- Adaptability:
- Flexibility to adjust to changing environments
- Willingness to learn new skills
- Customer Service:
- Strong customer service orientation
- Empathy and patience in dealing with clients
- Attention to Detail:
- Accuracy in completing tasks
- Thoroughness in work
Specific Skills for Various Roles:
IT and Tech Roles:
- Programming languages (e.g., Python, Java, C++)
- Understanding of network systems
- Cybersecurity knowledge
Administrative Roles:
- Proficiency in office software (e.g., Microsoft Office, Google Workspace)
- Organizational skills
- Administrative support experience
Marketing Roles:
- Knowledge of digital marketing tools (e.g., SEO, SEM)
- Social media management
- Content creation and editing
Finance Roles:
- Knowledge of financial software (e.g., QuickBooks)
- Understanding of financial regulations and standards
- Analytical skills for financial data
Healthcare Roles:
- Relevant certifications (e.g., CPR, nursing license)
- Knowledge of medical terminology
- Patient care skills
If you provide more details about the specific role you’re interested in, I can offer a more targeted list of qualifications and skills.
Download CV: Click Here To Download Cv For Dubai & Across UAE Jobs
Benefits
Benefits offered by employers can vary widely depending on the company, industry, and location. However, here are some common benefits that many employers provide to their employees:
Health and Wellness:
- Health Insurance:
- Medical, dental, and vision coverage
- Prescription drug coverage
- Wellness Programs:
- Gym memberships or discounts
- Mental health support and counseling
- Wellness incentives (e.g., rewards for meeting fitness goals)
- Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA):
- Pre-tax accounts for medical expenses
Financial and Retirement:
- Retirement Plans:
- 401(k) or 403(b) plans with employer matching contributions
- Pension plans
- Bonuses and Incentives:
- Performance-based bonuses
- Profit-sharing plans
- Stock options or grants
- Financial Assistance:
- Tuition reimbursement or education assistance
- Student loan repayment programs
- Financial planning services
Work-Life Balance:
- Paid Time Off (PTO):
- Vacation days
- Sick leave
- Personal days
- Paid Holidays:
- Standard holidays (e.g., New Year’s Day, Independence Day, Thanksgiving)
- Flexible Work Arrangements:
- Remote work options
- Flexible scheduling
- Compressed workweeks
Family and Parenting:
- Parental Leave:
- Maternity leave
- Paternity leave
- Adoption leave
- Childcare Support:
- On-site childcare
- Childcare subsidies or discounts
- Family Health Benefits:
- Health insurance coverage for dependents
- Dependent care flexible spending accounts
Professional Development:
- Training and Development Programs:
- Access to online courses and workshops
- Leadership training
- Professional certification support
- Career Advancement Opportunities:
- Mentorship programs
- Internal job postings
- Career path planning
Additional Perks:
- Commuter Benefits:
- Subsidized transportation costs
- Free parking
- Employee Discounts:
- Discounts on company products or services
- Partnerships with other companies for discounts
- Other Perks:
- Company-sponsored events and outings
- Free or subsidized meals and snacks
- Wellness rooms or nap pods
These benefits help attract and retain talent, improve employee satisfaction and productivity, and contribute to overall well-being. The specific benefits package can significantly influence a job seeker’s decision to accept a job offer and an employee’s decision to stay with a company.
You Can Also Submit Your CV to the Following Jobs!
- Top Organization Jobs
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- Airport Jobs
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Beware Of Fraudsters!
Beware of Fraudsters: Tips to Protect Yourself
Fraudsters are constantly devising new ways to scam individuals and businesses. Here are some tips to protect yourself from becoming a victim of fraud:
1. Protect Your Personal Information:
- Do not share personal details: Be cautious about sharing personal information such as your Social Security number, bank details, and passwords.
- Secure your documents: Keep personal documents in a safe place. Shred any documents with sensitive information before discarding them.
2. Recognize Common Scams:
- Phishing: Be wary of emails or messages that ask for personal information or direct you to a suspicious website.
- Phone Scams: Do not provide personal information over the phone unless you are sure of the caller’s identity.
- Lottery and Prize Scams: If it sounds too good to be true, it probably is. Be skeptical of claims that you have won a prize, especially if you did not enter a contest.
- Impersonation Scams: Be cautious if someone claims to be from a government agency, bank, or other reputable organization and asks for personal information.
3. Secure Your Online Presence:
- Use strong passwords: Create complex passwords and change them regularly. Avoid using the same password for multiple accounts.
- Enable two-factor authentication: This adds an extra layer of security to your online accounts.
- Be cautious online: Avoid clicking on links or downloading attachments from unknown sources.
4. Monitor Your Accounts:
- Regularly check your bank statements: Look for any unauthorized transactions.
- Review your credit report: Regularly check your credit report for any suspicious activity.
5. Stay Informed:
- Educate yourself: Stay updated on the latest scams and fraud tactics.
- Report suspicious activity: If you suspect you have been targeted by a scam, report it to the relevant authorities.
6. Use Security Software:
- Install antivirus software: Ensure your devices are protected against malware and other threats.
- Keep software up-to-date: Regularly update your operating system and software to protect against security vulnerabilities.
7. Be Cautious with Public Wi-Fi:
- Avoid accessing sensitive information: Do not conduct financial transactions or access personal information over public Wi-Fi.
- Use a VPN: A Virtual Private Network (VPN) can help secure your internet connection when using public Wi-Fi.
8. Verify Before Trusting:
- Verify identities: Before providing information or making a transaction, verify the identity of the person or organization.
- Check website security: Look for “https” in the website URL and a padlock icon, indicating the site is secure.
Additional Resources
- Federal Trade Commission (FTC): ftc.gov
- Better Business Bureau (BBB): bbb.org
- Consumer Financial Protection Bureau (CFPB): consumerfinance.gov
By staying vigilant and informed, you can protect yourself from fraudsters and safeguard your personal and financial information.
You Can Also Submit Your CV to the Following Jobs!
- Jobs in Abu Dhabi
- Jobs in Ajman
- Jobs in Al Ain
- Jobs in Dubai
- Jobs in Sharjah
- Jobs in Fujairah
- Jobs in Jebel Ali
- Jobs in Qatar
- Jobs in Ras al-Khaimah
- Jobs in Umm Al Quwain
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